{"id":27331,"date":"2026-10-16T12:36:50","date_gmt":"2026-10-16T10:36:50","guid":{"rendered":"https:\/\/caballero.es\/news\/grupo-luis-caballero-and-acontia-vinos-form-strategic-partnership-to-grow-la-vie-en-rose-in-spain\/"},"modified":"2026-10-16T12:36:50","modified_gmt":"2026-10-16T10:36:50","slug":"grupo-luis-caballero-and-acontia-vinos-form-strategic-partnership-to-grow-la-vie-en-rose-in-spain","status":"publish","type":"post","link":"https:\/\/caballero.es\/en\/news\/grupo-luis-caballero-and-acontia-vinos-form-strategic-partnership-to-grow-la-vie-en-rose-in-spain\/","title":{"rendered":"Grupo Luis Caballero and Acontia Vinos form strategic partnership to grow La Vie en Rose in Spain"},"content":{"rendered":"

Exclusive distribution agreement to strengthen the brand\u2019s position in the premium ros\u00e9 segment and introduce an innovative alcohol-free alternative<\/strong><\/h2>\n

Caballero expands its wines and spirits portfolio with its first alcohol-free offering<\/strong><\/h2>\n

El Puerto de Santa Mar\u00eda, 15 October 2026<\/strong>.\u00a0Grupo Luis Caballero and Acontia Vinos<\/a> have signed a strategic partnership and exclusive distribution agreement to drive the growth of La Vie en Rose, a premium brand of ros\u00e9 wines and alcohol-free alternatives. The brand brings together traditional winemaking and innovations tailored to evolving consumer preferences, including its alcohol-free Ros\u00e9 0,0.<\/p>\n

The partnership, which takes effect today, will enable Grupo Luis Caballero to expand its portfolio into a new category that complements its established wines and spirits business. Grupo Luis Caballero will support La Vie en Rose with its nationwide sales network, marketing and logistics capabilities, and market development expertise. Acontia Vinos<\/a>, which owns the brand and products, will retain its intellectual property rights.<\/p>\n

Under the agreement, Grupo Luis Caballero will oversee sales and distribution, while both companies will jointly invest in marketing and brand-building activities to strengthen La Vie en Rose\u2019s positioning in the premium segment.<\/p>\n

Growing demand for alcohol-free drinks creates new opportunities<\/strong><\/p>\n

Through this partnership, both companies aim to support the development and establishment of high-quality alcohol-free ros\u00e9 in Spain. La Vie en Rose joins the portfolio at a time of growth in the alcohol-free segment, both in Spain and internationally, driven by consumption habits centered on wellbeing, moderation and mindful enjoyment. This shift creates opportunities for premium offerings that preserve the ritual of wine across new drinking occasions.<\/p>\n

Against this backdrop, Ros\u00e9 0,0 will be a key focus of the partnership, enabling Grupo Luis Caballero to broaden its offering for consumers seeking new experiences and alcohol-free alternatives with premium appeal. With this addition, \u201cboth companies aim to tap into the potential of an emerging category and strengthen the brand\u2019s presence across hospitality, restaurants and specialist retailers<\/em>,\u201d explains Luis Caballero, Chairman of the Group.<\/p>\n

\u201cForming this strategic partnership with a company of Grupo Luis Caballero\u2019s heritage and standing marks a significant step forward in establishing La Vie en Rose. Combining our winemaking expertise and innovative vision\u2014particularly in the 0.0% and premium segments\u2014with Caballero\u2019s logistics capabilities, commercial strength and almost two centuries of experience will allow us to take the quality and reach of our ros\u00e9 offering to new heights, both in Spain and internationally<\/em>,\u201d says Maite Geijo, winemaker for La Vie en Rose and Acontia.<\/p>\n

Three expressions designed to make their mark in the premium segment<\/strong><\/p>\n

With its versatility and fruit-forward character, La Vie en Rose<\/a> is equally at home as an aperitif or paired with more sophisticated dishes. Guided by its philosophy of \u201cRosear Vidas\u201d\u2014bringing a touch of ros\u00e9 to life\u2014the brand invites consumers to bring elegance, authenticity and enjoyment to every moment. The range combines winemaking excellence with natural freshness, offering three distinct expressions to complement different occasions and culinary experiences: Cava Brut Ros\u00e9 D.O. Cava, Ros\u00e9 0,0 dealcoholized wine and Rosado A.O.C. C\u00f4tes de Provence.<\/p>\n

Cava Brut Ros\u00e9 D.O. Cava is a vibrant, exceptionally versatile cava made in Requena, Valencia, using the traditional method. Rosado A.O.C. C\u00f4tes de Provence comes from the heart of Provence in France, the historic home of some of the world\u2019s most sought-after ros\u00e9s. Ros\u00e9 0,0, meanwhile, showcases winemaking innovation that opens new possibilities for enjoyment. It preserves the aromatic profile, freshness and visual elegance of premium ros\u00e9, demonstrating that neither pleasure nor the ritual of celebration depends on alcohol.<\/p>\n

Cava Brut Ros\u00e9 and Ros\u00e9 0,0 each have a recommended retail price of \u20ac17.95, while Rosado A.O.C. C\u00f4tes de Provence is priced at \u20ac21.95.<\/p>\n

\"\"<\/p>\n

About Acontia Vinos<\/strong><\/p>\n

Acontia Vinos specializes in the production and marketing of premium wines and the management of high-end winemaking projects, both in Spain and in other leading wine regions around the world. With a history dating back to 1992, the company was founded and is led by winemaker and master sommelier Maite Geijo, a pioneer in ageing wines in Spanish oak barrels. Acontia Vinos combines tradition and innovation with a distinctive approach rooted in neuroenology, sensory perception and respect for the environment. Its portfolio spans the iconic La Vie en Rose range of wines and cavas, the Acontia wine range and exclusive 0.0% dealcoholized offerings, all characterized by exceptional quality, elegance and a firm commitment to sustainability.<\/p>\n","protected":false},"excerpt":{"rendered":"

Exclusive distribution agreement to strengthen the brand\u2019s position in the premium ros\u00e9 segment and introduce an innovative alcohol-free alternative Caballero expands its wines and spirits portfolio with its first alcohol-free offering El Puerto de Santa Mar\u00eda, 15 October 2026.\u00a0Grupo Luis Caballero and Acontia Vinos have signed a strategic partnership and exclusive distribution agreement to drive…<\/p>\n","protected":false},"author":5000,"featured_media":27328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-27331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/posts\/27331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/users\/5000"}],"replies":[{"embeddable":true,"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/comments?post=27331"}],"version-history":[{"count":0,"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/posts\/27331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/media\/27328"}],"wp:attachment":[{"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/media?parent=27331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/categories?post=27331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caballero.es\/en\/wp-json\/wp\/v2\/tags?post=27331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}